Doing Good or Doing Well? Image Motivation and Monetary Incentives in Behaving Prosocially Essay Example

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Research Study:Doing Good or Doing Well? Image Motivation and Monetary Incentives in Behaving Prosocially” This peer-reviewed journal article gives essential information for academic reports and projects. From a personal perspective, this is an educative journal providing detailed information on why people are looking for a social endorsement from the community by doing what society defines as ‘good.’

Analyzed the introduction section of the research study

The title of this article is Doing Good or Doing Well? Image Motivation and Monetary Incentives in Behaving Prosocially “. The purpose of the study was the examination of three motivations that include intrinsic, extrinsic, and image in behaving prosocially. Another factor of importance is how people interact with each other (Ariely et al., 2007). There was the performance of experimental tests as the mechanism whereby extrinsic incentives can negatively affect individual prosocial behavior. The introduction article was started to explain the motivation to encourage people to behave prosocially. In the following paragraph, the authors stated relevant prior research to support the arguments. In the last section, the authors explained the main analysis of the current paper and the structure of the paper. By providing theoretical and prior research background, the author has successfully represented the logical reason for the current research’s urgency.

Analyze the method sections of the research study

This study adopted quantitative methods and experimental designs. Specifically, the study used the 2x2x2 between-subject experimental design (Ariely et al., 2007). The authors stated two kinds of hypotheses in the paper, the behavioral hypothesis and the experimental hypothesis. The first hypothesis was that the change in visibility impacts prosocial activity. It claimed that increasing visibility is followed by increasing prosocial activity for the positive images. The second hypothesis was that extrinsic rewards are less effective in encouraging prosocial behavior. The experimental study investigated whether any image considerations play any part in motivating prosocial behavior and how this motivation interacts with extrinsic monetary rewards (Ariely et al., 2007). By adopting an experimental design, the author could evaluate three conditions (the visibility of the task, the payment scheme, and the nature of the cause) and their impact on dependent variables. The researchers used the specific measurement to operationalize the critical variables, with several researchers acquiring a wealth of knowledge on the topic and adding to the study’s credibility. The measurement of dependent variables was the click behavior of the participant on the keyboard. The participants in this study were 161 Princeton undergraduate students. There were no specific criteria, except all the participants did not know about the experiment before entering the lab.

Analyze the results section of the research study

The result was derived from OLS regression analysis. The number of key pairs was identified as the dependent variables. Regression analysis was used to evaluate the impact of predictors variables on dependent variables. The hypothesis was tested by conducting this OLS regression. It can be said that this method answered the research questions and tested the hypothesis.

Analyzed the discussion section of the research study

There is no specific section of the discussion. The discussion emerges in the conclusion subheadings. The main findings of this study has supported the hypothesis. It was proved that the monetary incentive was dependent on visibility. Moreover, the monetary incentives would be more effective when private to encourage prosocial activities. There is no specific limitation of the study acknowledged in the conclusion sections. However, based on analysis, the study can be improved by enlarging the sample size and diversifying the characteristics of the participants. Moreover, the random sampling methods can be applied in future research. In addition, researchers can analyze any other confounding variables to support the findings.

Explain how the findings of this research study could apply to your personal or professional life.

 These findings imply how people behave in social conditions. It explains how people’s donating behaviour or prosocial behaviour characteristics and what factors affect the behaviours. These findings improve my knowledge about the effective methods to collect charity. It can be implemented in related events.


Ariely, D., Bracha, A., & Meier, S. (2007). Doing Good or Doing Well? Image Motivation and Monetary Incentives in Behaving Prosocially. SSRN Electronic Journal, Online journal.